Insights are our eXpertise

Our team of experts conduct original research and analysis, sharing our expertise to actively contribute to the conversation, with new insights and industry perspectives.
Insights are our Expertise

Return on eXpertise



Gain access to essential insights and content.

Valuable real-life, real-time insights through a variety of channels, including blogs and podcasts. For more in-depth research, there are a variety of resources, such as eBooks, reports, and white papers that enable you to outpace the speed of change.

Through original research and analysis, we provide unique insights and perspectives on the latest developments. We are not bystanders, we are active participants in shaping the future, sharing our expertise and driving meaningful discussions in your industry.

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Evolving horizons:
The future of pipeline generation


Unlock the secrets of 346 senior sales and marketing leaders to elevate your 2024 strategies. Unlock insights into evolving budgets, shifting priorities, and key growth areas.

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Marketing
Article

How To Balance Risk And Reward In Controversial Marketing

2020 brought a new digital consumer to the mainstream – but how can marketers create campaigns that reliably deliver results whilst also engaging in c
GDS Author
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Marketing
Article

What is the future of the Chief Marketing Officer (CMO)?

The focus must be on creating a strategic and resilient brand strategy that keeps pace with modern consumers.
GDS Author
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IT
Article

What is organizational innovation and how can I implement it?

Looking ahead might feel impossible right now, but it’s also essential.
GDS Author
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Technology
Article

Your Guide to Cybersecurity Risk Prevention in 2022

Cybersecurity risk prevention is pivotal to the modern organization but how can we more effectively prevent cybersecurity breaches?
GDS Author
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CX
Article

Using technology to improve the customer experience

How are AI chatbots improving the customer service experience from a customer’s point of view and from a business’ point view?
Adam Burns
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Sales
Article

How to Connect Your Sales and Marketing Teams

Senior executives say a closer relationship between Sales and Marketing is the key to scaling lead and revenue generation
Kelley Iuele
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HR
Article

Why is Diversity, Inclusion and Belonging So Important?

No matter the subject matter, the discussion of DI&B often comes up at GDS events. Why is it such an important topic? What should we be doing?And why?
Stephanie Garey
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Marketing
Article

How data driven approaches create seamless customer experiences

Companies with data-driven approaches are 6 times more likely to be profitable year-on-year, and 23 times more likely to acquire new customers.
GDS Author
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IT
Article

Recycling Energy

How going green in your business now – at scale – is possible. Not only to benefit your bottom line, but for your consumers, family, and emplyees too.
Ellen Fearnley
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