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That's Fine

Latest Entries

Two Ears. One Mouth.

15 May 2014 | Full Article

Why those who listen rise above the noise. Read more >>

Be. More. Sponge.

14 April 2014 | Full Article

Why the job you do doesn't define the knowledge you gain – and why success at your business comes down to being more 'sponge'. Read more >>

You reap what you sow. Except you don't.

31 March 2014 | Full Article

Why 'you put out what you get in' doesn't always reign true in the world of sales... Read more >>

Why service comes before the food

19 March 2014 | Full Article

It doesn't matter how good the food is – is the service isn't up to par, you're not coming back. Read more >>

Rewarding Risk. Risking Reward.

10 March 2014 | Full Article

Whether in love, life or business, one thing is certain: No risk, no reward. It doesn't get more black and white than that. Read more >>

Push. The. Button.

26 February 2014 | Full Article

Sometimes, understanding how to take your performance to the next level can be as easy as a simple push of a button... Read more >>

Some tri. Some perform.

12 February 2014 | Full Article

Confidence is key to performance. But is performance the key to confidence? Read more >>

Did video really kill the radio star?

05 February 2014 | Full Article

The Buggles may have been right in 1979 – but what's in a star? As we've come to find out, it's certainly not just in the medium... Read more >>

A tale of the tape

03 February 2014 | Full Article

Not all suits are made equal. Some end their lives in charity shops. Others begin theirs in factories – but very few are born from the hands of sartorial gods... Read more >>

You can take a horse to water…

22 January 2014 | Full Article

I’ve always had a strange relationship with this quote. With no rational reason why – from the first time I heard it, I’ve always thought: What if the horse is so deliriously dehydrated it doesn’t know it needs water? Read more >>

Windows to the soul

13 January 2014 | Full Article

Look into my eyes. Not around the eyes, but into the eyes. Turns out it’s not just hypnotists that need eye contact to succeed… I talked a lot (read: incessantly) about the customer journey and our new follow-up process on the tail end of last year. And for those of you who think I’m making a new year’s resolution to change tack – think again. Read more >>

Delivery or pick up, sir?

17 December 2013 | Full Article

It’s Saturday night. You’ve decided on pizza. You place the order, and then it happens: do you want to pick up, or do you want a delivery…for the same price…without having to do anything… As a student, I never understood the takeaway option. To me, there was no option: delivery every time. If I was paying, why would I want to pick anything up if there was the option of having it delivered for free? Read more >>

The Bridge That Time Built

11 December 2013 | Full Article

Last week I ran through the mountain range that is the customer journey. This week, I explain how we help our clients build new routes across them… Read more >>

The Peak of the Summit

04 December 2013 | Full Article

They say that one of the most dangerous parts of climbing a mountain is the descent – and when it comes to the world of events, the very same has been true of the client journey. Until now Read more >>

Lessons from…Local Radio?

27 November 2013 | Full Article

Sometimes you learn from those you lead. Sometimes you learn from those leading you. And sometimes – just sometimes – you learn from somewhere completely different… Read more >>

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