Re-Evaluate, Re-Shape, Re-Connect – Marketing Leadership in a Culture of Change
In October 2016 the 6th Annual CMO Summit US will bring together 75 senior marketing decision makers and business leaders from across America.
Across the marketing sector sophisticated analytics tools are enabling organisations to cut through reams of customer data to deliver valuable insight. Attending executives will be debating the impact these new technologies are having, and what effect they will have on the future of their industry.
Through essential business conversation and extensive networking the event aims to solve key business challenges around marketing strategies and data and analytics.
The key themes of ‘Marketing Strategies: Tackling the Hyperconnected Era’, ‘Consumer Engagement: Unraveling the Consumer Brain’ and ‘Analytics & Attribution: How Can You Manage When You Don’t Measure?’ form the foundation of the event and permeate every layer of the content-rich program.
From case studies that lift the lid on operations inside the marketing departments of leading organisations, to workshops and collaborative sessions that focus on real challenges and future technology innovations; the CMO US Summit provides you with plenty of reasons to engage and network with industry peers.
Three Key Themes for the Event
Analytics & Attribution: A Path to Better Measurement
Marketing Strategies: Tackling the Hyper-Connected Era
Consumer Engagement: Marketing’s Role in Customer Experience