Product design and development ? the way forward?
By Sanjay Singh, Frost & Sullivan Asia Pacific

With the increasing competition in almost all industries across the entire spectrum of products and services, companies / firms are under greater pressure to meet their corporate objectives of growth and profitability.

Article looks at how factors such as excess capacity, narrow margins, price erosion, stringent customers? requirements, fast product life cycle, mergers and acquisitions, product miniaturisation, fast changing consumers? tastes, limited / non-existent product differentiation, price differentiation, and rapid technical changes are impacting all industry segments at a global level.