The Profitability Impact of E-Bill Usage

Speaker: Presented by: Forrester Research and Aspen Analytics
Sponsored by: CheckFree, now part of Fiserv
Date: 5 Mar 2008
Duration:

Summary: As a member of the financial services industry, you’ve known qualitatively that e-bill usage correlates with positive banking metrics. However, a new study, conducted by Aspen Analytics in partnership with CheckFree and SunTrust Bank, quantitatively shows that e-bills can substantially lower attrition for your most profitable customers.

Join Catherine Graeber, vice president and principal analyst of Forrester Research, and Kirk Gripenstraw, senior research director of Aspen Analytics for the March 25 webinar as they discuss the impact e-bill usage has on key business metrics and steps financial institutions can take to drive activations and avid usage.

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